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Chevrolet has announced that it will replace its long-serving "Find New Roads" tagline with a new slogan called "Together Let's Drive." The brand figured that after nearly a decade of service, it was time to switch things up for something "right for the time." During the same media briefing, the bow-tie brand hinted at a slew of new and updated models on the way for next year.


The fresh motto has been accompanied by a series of ads. One such example would be 'Down To Earth,' which highlights Chevy's more furgal offerings like the $26,500 Bolt EV––which takes the crown as America's cheapest EV––along with the $21,495 Trax crossover and $30,695 Colorado pickup.




Chevrolet officials also took the time to drop hints on what we'll be seeing in 2024. First of all, the $34,995 Equinox EV and certain variants of the Silverado EV have been delayed an extra "few months," as the brand looks to lower production costs while increasing efficiency. This means the launches for those models have been pushed back to 2024, with GM confirming that the Silverado EV RST will arrive in spring of next year. On the subject of EVs, Chevy also said that supply for the Bolt EV and EUV will last for several months after they are discontinued, before they hand over the entry-level position to the delayed Equinox EV.


As for combustion-engined models, the redesigned Traverse three-row will also hit dealers in early 2024, and GM CEO Mary Barra also confirmed that a new generation for the gas-powered Equinox will be revealed sometime next year, alongside a new GMC Terrain. The automaker also presented a slide appearing to hint at a new Corvette––possibly the high-performance ZR1––along with facelifted versions of the Tahoe and Suburban full-size SUVs.




Do you prefer the new slogan or the old one?

Image Credits: Chevrolet
Future Cars
Nov 4, 2023
 •

Chevrolet Announces New 'Together Let's Drive' Slogan, Discusses Future Models

The updated tagline replaces the old 'Find New Roads' slogan.

Chevrolet has announced that it will replace its long-serving "Find New Roads" tagline with a new slogan called "Together Let's Drive." The brand figured that after nearly a decade of service, it was time to switch things up for something "right for the time." During the same media briefing, the bow-tie brand hinted at a slew of new and updated models on the way for next year.


The fresh motto has been accompanied by a series of ads. One such example would be 'Down To Earth,' which highlights Chevy's more furgal offerings like the $26,500 Bolt EV––which takes the crown as America's cheapest EV––along with the $21,495 Trax crossover and $30,695 Colorado pickup.




Chevrolet officials also took the time to drop hints on what we'll be seeing in 2024. First of all, the $34,995 Equinox EV and certain variants of the Silverado EV have been delayed an extra "few months," as the brand looks to lower production costs while increasing efficiency. This means the launches for those models have been pushed back to 2024, with GM confirming that the Silverado EV RST will arrive in spring of next year. On the subject of EVs, Chevy also said that supply for the Bolt EV and EUV will last for several months after they are discontinued, before they hand over the entry-level position to the delayed Equinox EV.


As for combustion-engined models, the redesigned Traverse three-row will also hit dealers in early 2024, and GM CEO Mary Barra also confirmed that a new generation for the gas-powered Equinox will be revealed sometime next year, alongside a new GMC Terrain. The automaker also presented a slide appearing to hint at a new Corvette––possibly the high-performance ZR1––along with facelifted versions of the Tahoe and Suburban full-size SUVs.




Do you prefer the new slogan or the old one?

Image Credits: Chevrolet

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Chevrolet Announces New 'Together Let's Drive' Slogan, Discusses Future Models

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