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Jim Farley took a jab at Tesla's Cybertruck in a recent interview with CNBC's Jim Cramer, while discussing Ford's recent deal with Tesla that will allow its own EVs to adopt the company's North American Charging Standard plugs. With Tesla already the main subject of the discussion, Farley took the opportunity to highlight how Ford's trucks are aimed at "real people who do real work," as opposed to the Cybertruck's flashier atrributes.
Farley explained to CNBC that Elon Musk's view on electric trucks constrasts sharply with Ford's own approach. He said, "If he wants to design a Cybertruck for Silicon Valley people, fine… It’s like a cool high-end product parked in front of a hotel. But I don’t make trucks like that. I make trucks for real people who do real work, and that’s a different kind of truck."
Image Credit: Ford
Image Credit: Tesla
While throwing light insults at a company he recently struck a deal with may sound risky, Farley said he's willing to work with competitors as long as it results in beneffiting Ford's EV customers. "I have no problem being opportunistic when it comes to advantaging my customers… Our team didn’t really hesitate because it’s good for customers."
In describing the Cybertruck as something for "Silicon Valley people," Farley is really just trying to highlight the different types of customers that each truck appeals to. The Ford F-150 Lightning is basically a regular F-150 with an electric powertrain in place of an engine, while the Cybertruck lugs around its immense fan base as opposed to towing a trailer or boat. These differing customers are something that many brands must put under consideration when building their own electric trucks.
Do you prefer the Cybertruck or the F-150 Lightning?
Source: CNBC
Electric
Jun 23, 2023
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Ford CEO Jim Farley Says Tesla Cybertruck Wasn't Made For "Real Work"
Farley compared Tesla's electric pickup to the Ford F-150 Lightning in a recent interview.
Jim Farley took a jab at Tesla's Cybertruck in a recent interview with CNBC's Jim Cramer, while discussing Ford's recent deal with Tesla that will allow its own EVs to adopt the company's North American Charging Standard plugs. With Tesla already the main subject of the discussion, Farley took the opportunity to highlight how Ford's trucks are aimed at "real people who do real work," as opposed to the Cybertruck's flashier atrributes.
Farley explained to CNBC that Elon Musk's view on electric trucks constrasts sharply with Ford's own approach. He said, "If he wants to design a Cybertruck for Silicon Valley people, fine… It’s like a cool high-end product parked in front of a hotel. But I don’t make trucks like that. I make trucks for real people who do real work, and that’s a different kind of truck."
Image Credit: Ford
Image Credit: Tesla
While throwing light insults at a company he recently struck a deal with may sound risky, Farley said he's willing to work with competitors as long as it results in beneffiting Ford's EV customers. "I have no problem being opportunistic when it comes to advantaging my customers… Our team didn’t really hesitate because it’s good for customers."
In describing the Cybertruck as something for "Silicon Valley people," Farley is really just trying to highlight the different types of customers that each truck appeals to. The Ford F-150 Lightning is basically a regular F-150 with an electric powertrain in place of an engine, while the Cybertruck lugs around its immense fan base as opposed to towing a trailer or boat. These differing customers are something that many brands must put under consideration when building their own electric trucks.
Do you prefer the Cybertruck or the F-150 Lightning?
Source: CNBC
