The Ford Edge is getting dangerously close to the chopping block, with Oakville Assembly Plant Chairperson Marc Brennan confirming that the final crossover will leave the production line on April 26. The midsize crossover first debuted at the 2006 North American International Auto Show in Detroit, and since then it has gone through a total of two generations.
The Edge is being dropped amid plans to prepare the Oakville plant for production of EVs, something that we've known for a while now. The 487-acre site will be renamed the Oakville Electric Vehicle Complex, and will be significantly retooled later in 2024 before the first Oakville-assembled EV arrives at the start of 2025. The retooling includes the addition of a 407,000 square-foot battery plant.
But could it be a risky move on Ford's part to discontinue a decent-selling crossover in favor of battery-powered models, especially considering the lull in demand for EVs at the moment? The Edge's introduction saw 130,125 units moved in 2007, and sales were consistent until the COVID-19 lockdown slowed things down significantly. While Edge sales recovered last year, it seems that Ford's EV offensive has placed the final nail in the coffin.
This isn't the only model Ford plans to pull from its lineup in the near future, as the smaller Escape has been confirmed to end production in the near future as well. That will leave only the Mustang, Bronco, and F-Series lineups, along with the Explorer, Expedition, an assortment of upcoming EVs.
Image Credits: Ford
Discontinued
Feb 17, 2024
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Ford Edge Slated To End Production This April
Dropping the Edge will allow Ford's Oakville Assembly Plant to prepare for future EVs.
The Ford Edge is getting dangerously close to the chopping block, with Oakville Assembly Plant Chairperson Marc Brennan confirming that the final crossover will leave the production line on April 26. The midsize crossover first debuted at the 2006 North American International Auto Show in Detroit, and since then it has gone through a total of two generations.
The Edge is being dropped amid plans to prepare the Oakville plant for production of EVs, something that we've known for a while now. The 487-acre site will be renamed the Oakville Electric Vehicle Complex, and will be significantly retooled later in 2024 before the first Oakville-assembled EV arrives at the start of 2025. The retooling includes the addition of a 407,000 square-foot battery plant.
But could it be a risky move on Ford's part to discontinue a decent-selling crossover in favor of battery-powered models, especially considering the lull in demand for EVs at the moment? The Edge's introduction saw 130,125 units moved in 2007, and sales were consistent until the COVID-19 lockdown slowed things down significantly. While Edge sales recovered last year, it seems that Ford's EV offensive has placed the final nail in the coffin.
This isn't the only model Ford plans to pull from its lineup in the near future, as the smaller Escape has been confirmed to end production in the near future as well. That will leave only the Mustang, Bronco, and F-Series lineups, along with the Explorer, Expedition, an assortment of upcoming EVs.