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Chevrolet left the muscle car game last December when the final Camaro rolled off the line. While the departure of the legendary nameplate marked the end of an era, the automaker assured us that this was "not the end of [the] Camaro’s story." However, it's looking highly unlikely that the sports car will pick up on the next chapter as the Mustang rival it once was.


Instead, GM President Mark Reuss says he wants the Camaro to "return to its roots," as per a recent interview with MotorTrend. That means it will be affordable, sitting around the $35,000 price range of the Equinox EV, and with a focus on style to increase appeal. But to keep the price in check, the revived Camaro will not prioritize power like the outgoing V8-powered model did. Enthusiasts may be disappointed, but GM must ensure high sales to make this project feasible.


But that's assuming this project is even in the works at GM.


Citing its interesting conversation with Reuss, MotorTrend "gets the sense that the car-versus-crossover debate hasn’t been settled within GM [yet]." That means development is at a very early stage, if it's even happening at all. It's also worth noting that any hopes of the Camaro returning of a coupe should be dissolved immediately, as the company appears to be debating between a four-door coupe and a crossover. While the former would be a nice addition to Chevy's SUV-heavy lineup (and could even serve as an indirect replacement for the Malibu), we can't help but admit that GM will probably go with the crossover––it's the safer choice, and Ford already has the Mustang Mach-E in that playing field. But then again, the new Blazer EV already fills in that "sporty SUV" spot in the lineup.


Needless to say, it looks like the Camaro revival hasn't quite been set in stone yet, but we think the idea of an affordable EV option that isn't another SUV should be given some serious consideration over at GM.



Image Credits: Chevrolet
Future Cars
May 26, 2024
 •

GM President Considers Reviving The Camaro As A $35,000 EV

Chasing style and affordability over power might win over more buyers.

Chevrolet left the muscle car game last December when the final Camaro rolled off the line. While the departure of the legendary nameplate marked the end of an era, the automaker assured us that this was "not the end of [the] Camaro’s story." However, it's looking highly unlikely that the sports car will pick up on the next chapter as the Mustang rival it once was.


Instead, GM President Mark Reuss says he wants the Camaro to "return to its roots," as per a recent interview with MotorTrend. That means it will be affordable, sitting around the $35,000 price range of the Equinox EV, and with a focus on style to increase appeal. But to keep the price in check, the revived Camaro will not prioritize power like the outgoing V8-powered model did. Enthusiasts may be disappointed, but GM must ensure high sales to make this project feasible.


But that's assuming this project is even in the works at GM.


Citing its interesting conversation with Reuss, MotorTrend "gets the sense that the car-versus-crossover debate hasn’t been settled within GM [yet]." That means development is at a very early stage, if it's even happening at all. It's also worth noting that any hopes of the Camaro returning of a coupe should be dissolved immediately, as the company appears to be debating between a four-door coupe and a crossover. While the former would be a nice addition to Chevy's SUV-heavy lineup (and could even serve as an indirect replacement for the Malibu), we can't help but admit that GM will probably go with the crossover––it's the safer choice, and Ford already has the Mustang Mach-E in that playing field. But then again, the new Blazer EV already fills in that "sporty SUV" spot in the lineup.


Needless to say, it looks like the Camaro revival hasn't quite been set in stone yet, but we think the idea of an affordable EV option that isn't another SUV should be given some serious consideration over at GM.



Image Credits: Chevrolet

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GM President Considers Reviving The Camaro As A $35,000 EV

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