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Porsche is now looking to differentiate Turbo-branded models from the rest of the lineup, and it plans to accomplish that with exclusive badging in a monochromatic shade it calls "Turbonite." Starting with the upcoming new Panamera, all Porsches featuring the Turbo suffix will have their badges and exterior finishes bathed in a deep tone of gray.


"We now want to make the Turbo even more visible, and differentiate it more markedly from other derivatives such as the GTS," said Michael Mauer, chief designer at Porsche. "This is why we’ve developed a distinctive Turbo aesthetic. From now on, the Turbo versions will exhibit a consistent appearance across all model lines – one that is elegant, high-quality and very special."


This means the higher-end Turbo models will no longer boast the automaker's classic red and gold crest, instead going for a colorless appearance. Going beyond the badge, Porsche will also slather the new finish onto the wheel spokes, window surrounds, and rear lettering. Some Turbo models will also receive the shade on certain parts of their front fascias.


That's not all, as the interiors will also get their fair share of Turbonite. While some Turbo models will have more of the color in their cabins than others, expect to see the finish make its way onto the trim accents and belt straps, along with select areas for the switchgear.



We'll reserve our judgements on how the new badging might look on a production car until the redesigned Panamera Turbo debuts on November 24. And if on reveal day you decide that the look isn't for you, Porsche will likely offer a reverse switch to the old badging style, but it won't be cheap.


Do you agree with this idea?

Image Credits: Porsche
Future Cars
Nov 21, 2023
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Porsche Turbo Models To Feature Exclusive Turbonite Badging In The Near Future

The trend will begin with the new Panamera set to debut on November 24.

Porsche is now looking to differentiate Turbo-branded models from the rest of the lineup, and it plans to accomplish that with exclusive badging in a monochromatic shade it calls "Turbonite." Starting with the upcoming new Panamera, all Porsches featuring the Turbo suffix will have their badges and exterior finishes bathed in a deep tone of gray.


"We now want to make the Turbo even more visible, and differentiate it more markedly from other derivatives such as the GTS," said Michael Mauer, chief designer at Porsche. "This is why we’ve developed a distinctive Turbo aesthetic. From now on, the Turbo versions will exhibit a consistent appearance across all model lines – one that is elegant, high-quality and very special."


This means the higher-end Turbo models will no longer boast the automaker's classic red and gold crest, instead going for a colorless appearance. Going beyond the badge, Porsche will also slather the new finish onto the wheel spokes, window surrounds, and rear lettering. Some Turbo models will also receive the shade on certain parts of their front fascias.


That's not all, as the interiors will also get their fair share of Turbonite. While some Turbo models will have more of the color in their cabins than others, expect to see the finish make its way onto the trim accents and belt straps, along with select areas for the switchgear.



We'll reserve our judgements on how the new badging might look on a production car until the redesigned Panamera Turbo debuts on November 24. And if on reveal day you decide that the look isn't for you, Porsche will likely offer a reverse switch to the old badging style, but it won't be cheap.


Do you agree with this idea?

Image Credits: Porsche

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Porsche Turbo Models To Feature Exclusive Turbonite Badging In The Near Future

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