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Dodge Says The New Jeep SUVs Won't Effect The Durango

Even after Stellantis announced that they will try to keep every brand and their models alive, Dodge fans have still been concerned about the fate of the Dodge Durango with the Jeep Grand Cherokee L and Wagoneer coming along. Besides, the SUV has been left almost unchanged since 2014. But thankfully, the performance brand has reassured us that the Durango isn't going anywhere.

Jeep buyers are more interested in off-road capability, and FCA says that consumers have been wanting something like the Grand Cherokee L for some time now. The Durango is a decent off-roader, but its mission is for performance, much like the Charger and Challenger sports cars. Durango buyers are mostly focused on the speed and interior space. When asked if the Dodge Durango is at risk, Jeep's global president Christian Meunier said, "Not at all. They are totally separate. The Dodge Durango will remain. We don't see a lot of substitution between the two products going forward."

But, another obstacle that Dodge enthusiasts have been watching out for is the upcoming Jeep Wagoneer and Grand Wagoneer SUVs. Dodge's SUV is rather large, so could the Wagoneer cancel out the Durango? Still no. The Wagoneer will target full-size luxury SUVs like the Cadillac Escalade and Lexus LX. The Durango sets its sights on the GMC Acadia and Honda Pilot. Also, the Jeep Wagoneer will ride on a rugged body-on-frame platform, while the Jeep Grand Cherokee L and Dodge Durango utilize the usual unibody platform. Price-wise, the Dodge Durango will undercut the Jeep Wagoneer by tens of thousands of dollars. Only the Durango's speedy SRT variant comes close to $100,000.

In other words, Dodge doesn't have to worry too much about Jeep's new family SUVs because Jeep and Dodge buyers usually have different objectives. So, the Durango is safe for the time being.


Source Credits: CarBuzz, Dodge

Image Credits: Dodge, Jeep

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