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Going ahead and creating a car from almost nothing is a challenging feat, even for a trillion-dollar tech giant like Apple. While the company has long been working on an electric car behind the curtains, it has now turned the lights off on the decade-long project and is sending employees to work on new AI-related projects.



Apple has never directly confirmed that it was developing a car, but reports and rumors surrounding the so-called "Project Titan" have been circulating since 2014. Billions of dollars have been put into the project over the past decade, and the vehicle was supposed to bring class-leading autonomous capabilities, among other high-tech features.


The past couple of years in particular have presented many challenges for Apple's ambitious car plans. The tech company has formed relations with a multitude of existing automakers, including Nissan and Hyundai, to assist it in the production of the car, but none of those partnerships ever came to full fruition.


In addition, the latest iterations of the vehicle were said to be very watered down compared to earlier versions, packing less advanced autonomous tech than originally planned. The car was also supposed to be electric, and recent reports regarding slow EV demand and rising prices have likely increased Apple executives' skepticism in continuing the project.


More recently, an anonymous source spoke with Bloomberg earlier this year, indicating that the project was hanging by a thread. Since then, it seems that the difficulties involved with building and selling an electric vehicle fully in-house have convinced Apple to finally wrap things up. An announcement was delivered to the team's 2,000 members by Apple COO Jeff Williams along with the vice president of the project, Kevin Lynch. Layoffs will be made as a result of this fateful decision, though a number of employees will be sent to some of Apple's increasingly important AI projects.


Considering Apple's reputation for keeping its inside developments under wraps as much as possible, there's a chance that we may never see what the company came up with over all these years. However, it's also possible that some tidbits could make their way over to future versions of CarPlay.


Image Credits: Apple
Report
Mar 6, 2024
 •

Apple Cancels Electric Car Project After A Decade Of Work

The first rumors on the tech company's plans for a car go way back to 2014.

Going ahead and creating a car from almost nothing is a challenging feat, even for a trillion-dollar tech giant like Apple. While the company has long been working on an electric car behind the curtains, it has now turned the lights off on the decade-long project and is sending employees to work on new AI-related projects.



Apple has never directly confirmed that it was developing a car, but reports and rumors surrounding the so-called "Project Titan" have been circulating since 2014. Billions of dollars have been put into the project over the past decade, and the vehicle was supposed to bring class-leading autonomous capabilities, among other high-tech features.


The past couple of years in particular have presented many challenges for Apple's ambitious car plans. The tech company has formed relations with a multitude of existing automakers, including Nissan and Hyundai, to assist it in the production of the car, but none of those partnerships ever came to full fruition.


In addition, the latest iterations of the vehicle were said to be very watered down compared to earlier versions, packing less advanced autonomous tech than originally planned. The car was also supposed to be electric, and recent reports regarding slow EV demand and rising prices have likely increased Apple executives' skepticism in continuing the project.


More recently, an anonymous source spoke with Bloomberg earlier this year, indicating that the project was hanging by a thread. Since then, it seems that the difficulties involved with building and selling an electric vehicle fully in-house have convinced Apple to finally wrap things up. An announcement was delivered to the team's 2,000 members by Apple COO Jeff Williams along with the vice president of the project, Kevin Lynch. Layoffs will be made as a result of this fateful decision, though a number of employees will be sent to some of Apple's increasingly important AI projects.


Considering Apple's reputation for keeping its inside developments under wraps as much as possible, there's a chance that we may never see what the company came up with over all these years. However, it's also possible that some tidbits could make their way over to future versions of CarPlay.


Image Credits: Apple

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Apple Cancels Electric Car Project After A Decade Of Work

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