Contrary to its previous goal of becoming the first GM brand to offer an electric-only lineup, Cadillac showrooms will continue to sell gas-powered and hybrid vehicles past 2030. While the automaker won't pause its work on covering each vehicle segment with an electric offering, waning demand for this powertrain type in the U.S. means the automaker will continue to produce combustion vehicles alongside its EVs.
In a report from Detroit Free Press, Global Cadillac Vice President John Roth took to a media event to announce that while there will be plenty of EVs on offer from the luxury brand six years from now, it won't stop producing combustion-powered vehicles until demand completely grounds to a halt. If we had to guess, that won't be anytime soon.
While Cadillac has long boasted its bold strategy to become GM's first brand to pull the plug on gasoline, reality has finally hit. While EV sales remain steady in the United States, the numbers aren't enough for the brand to completely drop gas and expect it to be profitable.
Cadillac's decision to shy away from its ambitious EV goals mirrors what numerous automakers have done in the past couple of months, and we expect the rest of GM's brand portfolio to follow suit. While electric vehicles aren't going anywhere anytime soon, combustion vehicles aren't leaving us either.
Image Credits: Cadillac
Report
May 19, 2024
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Cadillac Backs Down On Original EV Goals, Will Continue ICE Beyond 2030
The luxury automaker says its plans for an EV-only lineup by 2030 are out the window.
Contrary to its previous goal of becoming the first GM brand to offer an electric-only lineup, Cadillac showrooms will continue to sell gas-powered and hybrid vehicles past 2030. While the automaker won't pause its work on covering each vehicle segment with an electric offering, waning demand for this powertrain type in the U.S. means the automaker will continue to produce combustion vehicles alongside its EVs.
In a report from Detroit Free Press, Global Cadillac Vice President John Roth took to a media event to announce that while there will be plenty of EVs on offer from the luxury brand six years from now, it won't stop producing combustion-powered vehicles until demand completely grounds to a halt. If we had to guess, that won't be anytime soon.
While Cadillac has long boasted its bold strategy to become GM's first brand to pull the plug on gasoline, reality has finally hit. While EV sales remain steady in the United States, the numbers aren't enough for the brand to completely drop gas and expect it to be profitable.
Cadillac's decision to shy away from its ambitious EV goals mirrors what numerous automakers have done in the past couple of months, and we expect the rest of GM's brand portfolio to follow suit. While electric vehicles aren't going anywhere anytime soon, combustion vehicles aren't leaving us either.