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Alongside its Jeep Renegade stablemate, the Fiat 500X is getting the axe after the 2023 model year. This coincides with the debut of the new 500e city car, which looks to bring a breath of fresh air to the brand's stale U.S. lineup. However, with a steep $34,095 price tag and only 149 miles of range, it's unlikely that the 500e will appeal to buyers any more than its gas-powered predecessor did. That leaves us with one question: Is Fiat calling it quits on the United States yet again?
Fiat's last return to the U.S. came in 2011 with a glimmer of promise. Over the next few years, the lineup would expand to include the Miata-based 124 Spider, the quirky 500L microvan, and the 500X crossover alongside the classic 500 hatchback. But disappointing sales charts led to an eventual crackdown, and the 500X was left as Fiat's only model in the States. Its trendy crossover body style was meant to carry the bulk of the brand's profits, but it fared no better than its deceased stablemates.
Fast forward to the end of 2023, and the 500X's demise comes as no surprise. During its production run that lasted nearly a decade, sales barely made it beyond 10,000 units, with only 12,599 crossovers sold during its best year in 2016. The entirety of 2022 saw a staggering 463 units moved off the lots, and sales this year are at 421 units so far. By comparison, more popular competitors like the Subaru Crosstrek and Hyundai Kona saw a respective 155,142 and 63,994 units sold in 2022.
As for what lies ahead, Fiat has previously stated that the 500e is as good as its U.S. lineup is going to get. This comes despite the recent debut of the 600 crossover over in Europe. While it may be smaller than the 500X, the efforts made by parent company Stellantis to import a low-volume model like the 500e could surely be applied to something like the 600.
Image Credits: Fiat
Discontinued
Dec 10, 2023
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Fiat 500X Discontinued As Brand Appears To Give Up On Volume U.S. Sales
The new 500e city car is an indirect replacement, but it's unlikely to move the sales needle.
Alongside its Jeep Renegade stablemate, the Fiat 500X is getting the axe after the 2023 model year. This coincides with the debut of the new 500e city car, which looks to bring a breath of fresh air to the brand's stale U.S. lineup. However, with a steep $34,095 price tag and only 149 miles of range, it's unlikely that the 500e will appeal to buyers any more than its gas-powered predecessor did. That leaves us with one question: Is Fiat calling it quits on the United States yet again?
Fiat's last return to the U.S. came in 2011 with a glimmer of promise. Over the next few years, the lineup would expand to include the Miata-based 124 Spider, the quirky 500L microvan, and the 500X crossover alongside the classic 500 hatchback. But disappointing sales charts led to an eventual crackdown, and the 500X was left as Fiat's only model in the States. Its trendy crossover body style was meant to carry the bulk of the brand's profits, but it fared no better than its deceased stablemates.
Fast forward to the end of 2023, and the 500X's demise comes as no surprise. During its production run that lasted nearly a decade, sales barely made it beyond 10,000 units, with only 12,599 crossovers sold during its best year in 2016. The entirety of 2022 saw a staggering 463 units moved off the lots, and sales this year are at 421 units so far. By comparison, more popular competitors like the Subaru Crosstrek and Hyundai Kona saw a respective 155,142 and 63,994 units sold in 2022.
As for what lies ahead, Fiat has previously stated that the 500e is as good as its U.S. lineup is going to get. This comes despite the recent debut of the 600 crossover over in Europe. While it may be smaller than the 500X, the efforts made by parent company Stellantis to import a low-volume model like the 500e could surely be applied to something like the 600.
Image Credits: Fiat
