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Jaguar is hard at work on a complete brand reboot, which will see its current lineup fade out to make way for a wave of next-generation EVs. Interestingly enough, even the battery-powered I-Pace will be joining the rest of the lineup on the chopping block, despite previous reports that it would stick around.


The change in tune occurred with a recent leadership switch, as Adrian Mardell replaced Thierry Bolloré as CEO in July 2023. Jaguar's complete makeover began under the leadership of Bolloré, who had previously said that the I-Pace would be dodging the axe, living peacefully alongside the brand's newer offerings. This is no longer the case with Mardell, who recently sat down with Autocar to discuss his slight revisions to the company's plans.




While the I-Pace still has a few years left before it hands the baton to the first new-age Jaguar EV, Mardell said he wanted to start over on a clean sheet, using the brand's exclusive JEA architecture to underpin each new EV. "We don’t want the product to be out of the market for too long, particularly the electrified one [I-Pace]. Now we’re waiting for the confidence in JEA. Right now, people are telling me it’s going to be in the first half of 2025. That’s just under two years away." According to Mardell, the company has nine to 12 months to decide exactly when to pull the plug on the I-Pace, in order to ensure a clean transition between model lines.


Even though the I-Pace is now living on borrowed time, Jaguar's first modern-day EV will have some influence on future models. Mardell says the company is translating what it's learned into its JEA-based EVs, explaining that the brand “understands how to develop [future EVs]" thanks to the I-Pace.


The similarities will likely be drowned out by major differences though, as the successors to the I-Pace will feature a platform completely exclusive to the Jaguar brand. The JEA architecture will be completely separate from the MLA platform being used for newer Land Rover models, and Mardell says it will result in "exuberant" proportions. "The wheelbase on these vehicles and this architecture will be longer," continued Mardell. "Then you can get the beautiful flows that you need from the vehicle."


Jaguar's first JEA model is described as a luxurious four-door GT that won't play it safe in terms of design, as it will signal the company's move back upmarket. When it launches for the 2025 model year, pricing will begin at around $120,000, which is nearly twice what you'll be paying for Jaguar's current models.


What do you think of Jaguar's future plans?

Image Credits: Jaguar
Report
Aug 24, 2023
 •

Jaguar's Next-Gen EVs To Replace Entire Lineup, Including The Electric I-Pace

Even the I-Pace won't survive Jaguar's EV transition, despite the fact that it's already electric.

Jaguar is hard at work on a complete brand reboot, which will see its current lineup fade out to make way for a wave of next-generation EVs. Interestingly enough, even the battery-powered I-Pace will be joining the rest of the lineup on the chopping block, despite previous reports that it would stick around.


The change in tune occurred with a recent leadership switch, as Adrian Mardell replaced Thierry Bolloré as CEO in July 2023. Jaguar's complete makeover began under the leadership of Bolloré, who had previously said that the I-Pace would be dodging the axe, living peacefully alongside the brand's newer offerings. This is no longer the case with Mardell, who recently sat down with Autocar to discuss his slight revisions to the company's plans.




While the I-Pace still has a few years left before it hands the baton to the first new-age Jaguar EV, Mardell said he wanted to start over on a clean sheet, using the brand's exclusive JEA architecture to underpin each new EV. "We don’t want the product to be out of the market for too long, particularly the electrified one [I-Pace]. Now we’re waiting for the confidence in JEA. Right now, people are telling me it’s going to be in the first half of 2025. That’s just under two years away." According to Mardell, the company has nine to 12 months to decide exactly when to pull the plug on the I-Pace, in order to ensure a clean transition between model lines.


Even though the I-Pace is now living on borrowed time, Jaguar's first modern-day EV will have some influence on future models. Mardell says the company is translating what it's learned into its JEA-based EVs, explaining that the brand “understands how to develop [future EVs]" thanks to the I-Pace.


The similarities will likely be drowned out by major differences though, as the successors to the I-Pace will feature a platform completely exclusive to the Jaguar brand. The JEA architecture will be completely separate from the MLA platform being used for newer Land Rover models, and Mardell says it will result in "exuberant" proportions. "The wheelbase on these vehicles and this architecture will be longer," continued Mardell. "Then you can get the beautiful flows that you need from the vehicle."


Jaguar's first JEA model is described as a luxurious four-door GT that won't play it safe in terms of design, as it will signal the company's move back upmarket. When it launches for the 2025 model year, pricing will begin at around $120,000, which is nearly twice what you'll be paying for Jaguar's current models.


What do you think of Jaguar's future plans?

Image Credits: Jaguar

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