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Mitsubishi is currently formulating a plan to renew its appeal in North America, but until some fresh metal enters the lineup, its showrooms remain stale. Interestingly, the automaker has just released its sales data for the first half of 2024, and the tiny Mirage has proven to be an unlikely hero for the brand despite its aging platform and sluggish powertrain.
But even with its many shortcomings, the subcompact car's crucial redeeming quality is its price––the $16,695 sticker for the 2024 Mirage makes it among the cheapest vehicles on sale in North America, second only to the Nissan Versa, and we think that's exactly why sales have risen by a whopping 146% compared to last year's second quarter. To break that down even further, sales for the Mirage hatchback have risen by 243.4%, and the Mirage G4 sedan has climbed 70.3%. For the first half in total, Mitsubishi has managed to move 9,862 units, which represents an 85.5% increase over the 5,316 units sold during the first half of 2023. That means the Mirage is on track to beat last year's total of 13,220 sales, which was its worst during its entire decade-long run.
While the Mirage is indeed one of the most budget-friendly offerings you can find in the new car market, there's a reason for that. Under the hood sits a dimunitive 1.2 liter three-cylinder engine pumping out a measly 76 hp and 74 lb-ft of torque, and the subcompact car has also been riding on the same underlying platform since 2011. Though a series of refreshes in 2015 and 2019 have made an effort to keep things fresh, the future for the Mirage looks uncertain. The nameplate has already parted ways with Japan, and rumor has it that production for North America will come to an end around late 2025.
As for the rest of the lineup, sales reached a total of 22,727 units in the second quarter, which is a 7.6% decline compared to last year at this time. However, the entire first half of the year saw the automaker shift 51,130 units, which makes it Mitsubishi's best first half since 2021.
Image Credits: Mitsubishi
Sales
Jul 8, 2024
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Mitsubishi Mirage Reports Surprising Jump In Sales During The First Half Of 2024
Is America hungry for cheaper cars?
Mitsubishi is currently formulating a plan to renew its appeal in North America, but until some fresh metal enters the lineup, its showrooms remain stale. Interestingly, the automaker has just released its sales data for the first half of 2024, and the tiny Mirage has proven to be an unlikely hero for the brand despite its aging platform and sluggish powertrain.
But even with its many shortcomings, the subcompact car's crucial redeeming quality is its price––the $16,695 sticker for the 2024 Mirage makes it among the cheapest vehicles on sale in North America, second only to the Nissan Versa, and we think that's exactly why sales have risen by a whopping 146% compared to last year's second quarter. To break that down even further, sales for the Mirage hatchback have risen by 243.4%, and the Mirage G4 sedan has climbed 70.3%. For the first half in total, Mitsubishi has managed to move 9,862 units, which represents an 85.5% increase over the 5,316 units sold during the first half of 2023. That means the Mirage is on track to beat last year's total of 13,220 sales, which was its worst during its entire decade-long run.
While the Mirage is indeed one of the most budget-friendly offerings you can find in the new car market, there's a reason for that. Under the hood sits a dimunitive 1.2 liter three-cylinder engine pumping out a measly 76 hp and 74 lb-ft of torque, and the subcompact car has also been riding on the same underlying platform since 2011. Though a series of refreshes in 2015 and 2019 have made an effort to keep things fresh, the future for the Mirage looks uncertain. The nameplate has already parted ways with Japan, and rumor has it that production for North America will come to an end around late 2025.
As for the rest of the lineup, sales reached a total of 22,727 units in the second quarter, which is a 7.6% decline compared to last year at this time. However, the entire first half of the year saw the automaker shift 51,130 units, which makes it Mitsubishi's best first half since 2021.
Image Credits: Mitsubishi
