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It's no question that SUVs remain the most popular vehicle of choice in the U.S., but sales data for the first half of 2024 indicates that demand for inexpensive small cars isn't completely lost. Over at Nissan, the Sentra and Versa both reported astronomical increases in sales, as the cheap sedan segment appears to be returning back to life. The Z sports car was also a top performer, though models like the LEAF, Murano, and Armada all saw a collective slump in sales.
While often overshadowed by more popular crossovers, the Sentra and Versa are still performing surprisingly well. The Sentra saw a 55% rise in sales this year so far compared to the first half of 2023, while the Versa experienced an even sharper 61.7% increase. It's been reported that, presumably in an attempt to boost sales, Nissan dealers have been offering both models below MSRP. Clearly, that strategy has proven effective. The larger Altima has also reported a slight 3.0% increase.
In the sports car sector, the Nissan Z garnered 50.8% more sales than last year, though the GT-R is rapidly losing market share as Nissan prepares to cut production after the 2025 model year.
The rest of the lineup doesn't appear to be doing too well, with sales for the aging Murano crossover dropping by a considerable 56.9%, while the Armada experienced a 33% drop in sales. Fortunately, both models are due for redesigns relatively soon, which should provide a much-needed jump in demand. As for the rest of Nissan's SUV lineup, the Rogue saw a surprising 29.3% dip in sales, while the newly-redesigned Kicks rose by 7.2%.
Meanwhile, the all-electric LEAF saw a decline 27.6% in sales, but that model is rumored to be on its way out anyway. The Ariya crossover, which rides on a much newer battery architecture, has reported an impressive 79.9% increase in sales compared to last year.
Image Credits: Nissan
Sales
Jul 8, 2024
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Nissan Sentra, Versa, And Z Report Strong Sales In The First Half Of 2024
Budget cars appear to be back on the radar in North America.
It's no question that SUVs remain the most popular vehicle of choice in the U.S., but sales data for the first half of 2024 indicates that demand for inexpensive small cars isn't completely lost. Over at Nissan, the Sentra and Versa both reported astronomical increases in sales, as the cheap sedan segment appears to be returning back to life. The Z sports car was also a top performer, though models like the LEAF, Murano, and Armada all saw a collective slump in sales.
While often overshadowed by more popular crossovers, the Sentra and Versa are still performing surprisingly well. The Sentra saw a 55% rise in sales this year so far compared to the first half of 2023, while the Versa experienced an even sharper 61.7% increase. It's been reported that, presumably in an attempt to boost sales, Nissan dealers have been offering both models below MSRP. Clearly, that strategy has proven effective. The larger Altima has also reported a slight 3.0% increase.
In the sports car sector, the Nissan Z garnered 50.8% more sales than last year, though the GT-R is rapidly losing market share as Nissan prepares to cut production after the 2025 model year.
The rest of the lineup doesn't appear to be doing too well, with sales for the aging Murano crossover dropping by a considerable 56.9%, while the Armada experienced a 33% drop in sales. Fortunately, both models are due for redesigns relatively soon, which should provide a much-needed jump in demand. As for the rest of Nissan's SUV lineup, the Rogue saw a surprising 29.3% dip in sales, while the newly-redesigned Kicks rose by 7.2%.
Meanwhile, the all-electric LEAF saw a decline 27.6% in sales, but that model is rumored to be on its way out anyway. The Ariya crossover, which rides on a much newer battery architecture, has reported an impressive 79.9% increase in sales compared to last year.
Image Credits: Nissan
