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After years of rumors speculating the demise of Nissan's slow-selling fullsize pickup, the official announcement has come, with the automaker announcing that production of the Titan will come to a close during the summer of 2024. Nissan made a point to emphasize that the Titan's discontinuation will not result in job losses, but there will be several reassignments in the future.
The news was uncovered by Carscoops, citing an internal document from Nissan that allegedly leaked out. The automaker confirmed the news not long after. "Production of the Nissan Titan is scheduled to end summer 2024 at our Canton plant in Mississippi," the statement reads. "Under Nissan’s Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action."
As mentioned by Nissan's statement, the discontinuing the Titan will allow for production of an all-electric successor to the Nissan Maxima sedan, which recently got the axe as well. The EV will be built at the Canton, Mississippi plant starting in 2025, alongside a similar model from Infiniti.
Aside from its outdated components, the Titan has been the only remaining fullsize pickup to offer an honest V8 powertrain. Despite this, the Titan never succeeded in becoming a popular Big Three alternative, as buyers seemed to have overlooked Nissan's truck in favor of the Ford F-150, Ram 1500, and GM's fullsize pickup twins. As a result, sales have floundered in recent years, with just 15,064 examples being sold in 2022. Keep in mind that the Titan first debuted in 2003, and in 2005 the automaker came close to its goal of 100,000 U.S. sales per year when 86,945 units were sold. Unfortunately, sales never surpassed the numbers from that year.
Nissan announced changes for the Titan's final model year just a few days ago, with the S King Cab 4×2 base trim being dropped, which raises the truck's starting price to $47,665. That's a difference of over $6,000 compared to last year. While we doubt this will attract any more buyers than last year, the Titan's journey is almost over.
Will you miss the Titan, or do you prefer the more popular fullsize trucks?
Image Credits: Nissan
Discontinued
Aug 4, 2023
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Nissan Titan Officially Ending Production After 2024 Model Year
While it wasn't a bad truck, it never caught on with the full-size pickup crowd.
After years of rumors speculating the demise of Nissan's slow-selling fullsize pickup, the official announcement has come, with the automaker announcing that production of the Titan will come to a close during the summer of 2024. Nissan made a point to emphasize that the Titan's discontinuation will not result in job losses, but there will be several reassignments in the future.
The news was uncovered by Carscoops, citing an internal document from Nissan that allegedly leaked out. The automaker confirmed the news not long after. "Production of the Nissan Titan is scheduled to end summer 2024 at our Canton plant in Mississippi," the statement reads. "Under Nissan’s Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action."
As mentioned by Nissan's statement, the discontinuing the Titan will allow for production of an all-electric successor to the Nissan Maxima sedan, which recently got the axe as well. The EV will be built at the Canton, Mississippi plant starting in 2025, alongside a similar model from Infiniti.
Aside from its outdated components, the Titan has been the only remaining fullsize pickup to offer an honest V8 powertrain. Despite this, the Titan never succeeded in becoming a popular Big Three alternative, as buyers seemed to have overlooked Nissan's truck in favor of the Ford F-150, Ram 1500, and GM's fullsize pickup twins. As a result, sales have floundered in recent years, with just 15,064 examples being sold in 2022. Keep in mind that the Titan first debuted in 2003, and in 2005 the automaker came close to its goal of 100,000 U.S. sales per year when 86,945 units were sold. Unfortunately, sales never surpassed the numbers from that year.
Nissan announced changes for the Titan's final model year just a few days ago, with the S King Cab 4×2 base trim being dropped, which raises the truck's starting price to $47,665. That's a difference of over $6,000 compared to last year. While we doubt this will attract any more buyers than last year, the Titan's journey is almost over.
Will you miss the Titan, or do you prefer the more popular fullsize trucks?
Image Credits: Nissan
