The Genesis G90 has been long overdue for a new generation, as the outgoing version's clear Hyundai roots always dragged it behind leaders like the Mercedes S-Class and BMW 7 Series. In order to make Genesis's flagship sedan better suited to compete with key rivals from Germany, the G90's first full redesign has finally made its way to US shores, appearing more in line with the rest of the Genesis lineup. But the elevated experience brings with it a huge price bump.

The 2023 G90 carries an MSRP of $88,400 without destination charges, which represents an increase of over $10,000 compared to the current model's thriftier price tag of $74,950. This higher starting price applies to the entry-level 3.5T AWD trim, which offers dual 12.3" screens for the gauges and infotainment, a head-up display, Highway Driving Assist, 20-inch wheels, and a Bang & Olufsen sound system as standard. Considering that front passengers can also enjoy heating, ventilation, and massage functions in their Nappa leather seats, the G90 still has amazing value for what is offered.

As its name suggests, the 3.5T AWD has a 3.5 liter twin-turbocharged V6 paired with an eight-speed automatic, sending power to all four wheels. This powertrain pumps out 375 horsepower and 391 lb-ft of torque. The EPA-estimated fuel economy ratings for this model are 18 mpg city, 26 mpg highway, and 21 mpg combined.

The 3.5T E-SC AWD is the more expensive of the G90's two trim levels, with a starting price of $98,700. This variant adds a 26-speaker 3D sound system, rear-wheel steering, 22-inch wheels, power-closing doors, and a multi-chamber air suspension to its extensive roster of luxury features.

This model is powered by a mild-hybrid version of the 3.5 liter twin-turbocharged V6 with an electric supercharger, raising output to 409 hp and 405 lb-ft of torque. The transmission is still an eight-speed automatic. Fuel economy comes in at 17 mpg city, 24 mpg highway, and 20 mpg combined.

Despite losing its advantage of being the most affordable full-size luxury sedan out there, the G90 still undercuts the six-figure starting pricing of the Mercedes S-Class while offering just as many niceties. The configurator for the G90 is now open, with customer deliveries kicking off on August 10th. Sales will start later in the year.