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The Cadillac Celestiq electric flagship looks to change how buyers see the American luxury brand, and it just might be working. If all perspective customers decide to carry out a purchase, the battery-powered sedan will be sold out for 18 months, and this is in spite of the astronomical $300,000 starting price.
However, those who make an offer on a such a car usually don't end up making a final purchase, as there are usually things that come up that could force them to cancel. Cadillac hasn't yet specified exactly how many people truly plan on buying a Celestiq.
Celestiq Chief Engineer Tony Roma expects that the company will build two units per day, as most of the car will be hand-built. Much like Rolls-Royce, each Celestiq will be unique to its owner's tastes, which somewhat makes up for the Rolls-esque pricing.
The Celestiq should be capable of making up to 600 hp (447 kW) and 640 lb-ft of torque (866 Nm) by the time it enters production. Adding to the Celestiq's exclusivity is its all-glass roof with four different panels that can adjust the level of opaqueness at the simple push of a button. And the larger the screens, the more luxurious it is, right? Maybe in Cadillac's opinion, as there are five different displays throughout the interior, including a gargantuan 55-inch central screen.
The idea of a $300,000 Cadillac has seemingly proven popular among the select few that have that kind of money laying around, even when you could buy something with a much more prestigious badge. But that's exactly the point. Cadillac has created a six-figure luxury barge in an effort to climb up the ladder of prestige, to turn that illuminated crest into something a bit more desirable. GM estimates that the Celestiq will officially enter production late next year, with customers receiving their cars at around the same time.
If you could spend $300K on a car, would you buy a Celestiq?
Images: Cadillac
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