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Ferrari Purosangue Attracts Onlookers As It Enters London Showroom

London's HR Owen Ferrari Mayfair showroom recently enjoyed a special delivery, though it's not your typical Prancing Horse supercar. It's the Purosangue, Ferrari's first-ever SUV, of which it said it would never build. Yes, the Italian brand has finally succumbed to the surge in SUV popularity, much like Lamborghini, Bentley, and even Lotus. But it's not your run-of-the-mill crossover, either.

It packs a monstrous V12 under the hood, producing 715 horsepower. That number surpasses Maranello's own F8 Tributo, 488, and Roma supercars by a thin margin, and makes it a worthy competitor to the far more affordable (relatively speaking) Lamborghini Urus and Aston Martin DBX707. All of that power explains the estimated €363,000 ($385,000) price tag. So of course, the Purosangue caught bystanders' attention as the driver cautiously steered it out of the trailer, before maneuvering it through the showroom doors.

The example seen in the video is clad in the exclusive Nero Purosangue paint, which consists of special pigments that reflect a shade of red in specific lighting conditions. It rides on two-tone forged wheels with a diamond-cut finish, equipped with yellow brake calipers.

Spotting a Purosangue on the road will be a rare occasion, as it will only make up for 20% of the company's annual production output. And if you have the money for it, prepare for a two-year waitlist. Its rivals from Lamborghini and Aston Martin may be a large percentage cheaper, but the Purosangue truly seems to be in a class of its own.

Do you think the Purosangue is deserving of its Ferrari badge?

Video: TFJJ/YouTube

Images: Ferrari

1 Comment

Jan 17, 2023

Yes! The look and the SOUND of these cars - LOVE it.


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