Ford Explains Why They Got Rid Of Their Sedans

In 2018, Ford surprised many people when they said that they were discontinuing ll of their sedans, hatchback, and MPVs in the US. The Taurus, Focus, Fiesta, and Fusion were all discontinued, leaving just a few unsold examples on dealer lots. (Mustang and GT fans don't have to worry, they're still around) The C-Max and Flex MPVs also left for good. But why did For do this? Ford Authority asked the President of Ford of North America the same exact question.

He responded saying, "The key here is, not just for us, the sedan segment itself has been in decline for a very long time, and that decline has been accelerating over the last few years. Our industry is very resource-intensive - we have to create a particular product, and the factory to build it, and all the tooling and our suppliers - that can run into billions of dollars. The question then became, in that environment, of a finite amount of capital, where do we want to invest that capital? Do we want to invest it in a declining segment or do we want to invest it in a growing segment?" Currently, it seems that Ford made the right decision to follow growing segments rather than shrinking one. They will lose sedan-dedicated customers, and they know that.

One example is the Mustang Mach E electric crossover. Thousands of early reservations tumbled towards the new model, causing the First Edition trim level to be sold out. The same exact situation has happened with the long-awaited 2021 Bronco and Bronco Sport. Also, the money saved from discontinuing the sedans and hatchbacks went towards their successful truck lineup. The 2021 F-150 is still America's bestselling truck, and the Raptor and EV variants are on the way to further battle Ram and GM. The smaller Ranger has received some upgrades for 2021, including the new Tremor trim level. The all-new Maverick compact pickup is coming soon as well.

So, that's why Ford discontinued the Taurus, Fusion, Focus, Fiesta, C-Max, and Flex. To save money to put towards growing segments instead of shrinking ones. Again, this has and will pay off in the future to pave the way for more exciting models.

Source Credits: CarBuzz