Coupes and convertibles used to be the lifeline of Mercedes, but as they shrink in popularity, the luxury brand looks to tone down their non-SUV lineup. Mercedes admits that their model portfolio reached almost 50 cars in 2020, and as their EQ lineup expands, they are realizing that the need to get rid of their slow-selling coupes is a serious matter.
They have already made some compromises, such as cancelling the 2022 C-Class's six-cylinder engines, discontinuing the S-Class coupe and convertible, and postponing the EQC crossover in the US. Mercedes stated that they want their model lineup to be "more precise and consumer-oriented." At this point, selling multiple cars that people don't buy makes no sense. The SLC and SL 450 convertibles, as well as the C-Class coupe will be discontinued quite soon, and the E-Class two-doors might not last long either.
But, this doesn't mean Mercedes is discontinuing coupes and convertibles altogether. They expressed interest in making this body style more exclusive and rare. For example, the next-generation Mercedes AMG-GT Roadster will be produced in smaller numbers, and the upcoming AMG SL might be offered in a similar way. Mercedes is a luxury brand after all, so selling fewer coupes in fewer numbers could be for the better.
Source Credits: CarBuzz
Image Credits: Mercedes
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