What Fiat Should Do To Succeed

Fiat is failing in the US, and it might leave the market if this continues. n order to survive, Fiat should fix a few things with their lineup.

Discontinue The 500L

The 500L isn't needed in the US. It's ugly. It would be smart if Fiat were to discontinue it, since no one needs microvans over here. It isn't worth making anymore.

Expand The Lineup

The 500 and 124 Spider are already gone, and if Fiat takes or advice, that leaves the 500X crossover. Bringing a Jeep competitor would bring personality to the brand, as well as sales, which is the key to survival. Also, a more practical 124 Spider successor could work, along with a flagship crossover a bit bigger than the 500X.

Add A Fun Car

A 500 successor that brings fun, cuteness, and practicality all in one would be worth risking. It could be their tiny icon, like the 500, but still being more of a crossover, like the Kia Soul and Hyundai Venue. A customizable model like the Centoventi would be great.

Bring Electrification To The Lineup

Probably the best way to stay around is to add EVs. If they were to add electric variants of every model, along with a dedicated EV, it could attract more environmentally friendly buyers.

If Fiat actually took this advice, they would probably rise in the US. We hope at least something good happens.