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Cadillac is looking to regain its title as the pinnacle of American luxury with the Celestiq, a $300,000 all-electric grand tourer that aims right for the big guys at Rolls-Royce and Bentley. However, it's now been clarified that the hefty starting price of the Ultium-based Celestiq is even heftier than we originally thought, with the expensive EV set to begin at $340,000. But at this price point, buyers likely won't bat an eye.
In a recent LinkedIn post, Cadillac CMO Melissa Grady Dias said that the Celestiq's $340,000 price tag comes before any destination charges––those are to be announced later––and is the set pricing for the "blank canvas" before customers add their own bespoke touches. She also said that company will begin to notify Celestiq buyers about designing their own unique examples starting this week. Each Celestiq will be built to the exclusive tastes of each client, and when the design process is finished, a Celestiq-certified dealer will be selected by each owner to deliver their one-of-one Cadillac.
"Engaged clients and their Celestiq Certified Dealer of choice will be guided through a design consultation process by a Cadillac concierge, dedicated to assisting them with every aspect of their vehicle design journey," Grady Dias wrote. "As clients create their individualized Celestiq, they will have the opportunity to work with some of the world's most talented designers to ensure their vision is completely understood and executed with extreme precision."
Elaborating on the design process, Grady Dias says "the possibilities are endless," with each personalized Celestiq representing a "true reflection" of the owner's tastes. Cadillac is currently working on transforming a portion of its tech center campus into Cadillac House at Vanderbilt, where Celestiq clients will design their bespoke creations starting this summer. The facility is named after Cadillac designer Suzanne Vanderbilt, who first joined GM Design in 1955. The automaker says that the building should be ready by the end of this summer.
According to Cadillac, the Celestiq has drawn "extremely high" demand since its debut in 2022, and while the automaker hasn't provided any exact numbers yet, Cadillac chief engineer Tony Roma claimed that the first 18 months of production were already taken up by last December. Keep in mind that the brand is only capable of producing two vehicles per day, as the Celestiq will be hand-built at GM's Global Technical Center in Warren, Michigan. When production starts around December 2023, the Celestiq will be the first car from GM ever to be built at the site.
Do you think the Celestiq's bespoke theme can match the likes of Rolls-Royce?
Image Credits: Cadillac
Luxury
Aug 5, 2023
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Cadillac Celestiq Starts At A Whopping $340,000 Before Bespoke Touches
That's more than we thought, but what's another $40,000 to these types of buyers?
Cadillac is looking to regain its title as the pinnacle of American luxury with the Celestiq, a $300,000 all-electric grand tourer that aims right for the big guys at Rolls-Royce and Bentley. However, it's now been clarified that the hefty starting price of the Ultium-based Celestiq is even heftier than we originally thought, with the expensive EV set to begin at $340,000. But at this price point, buyers likely won't bat an eye.
In a recent LinkedIn post, Cadillac CMO Melissa Grady Dias said that the Celestiq's $340,000 price tag comes before any destination charges––those are to be announced later––and is the set pricing for the "blank canvas" before customers add their own bespoke touches. She also said that company will begin to notify Celestiq buyers about designing their own unique examples starting this week. Each Celestiq will be built to the exclusive tastes of each client, and when the design process is finished, a Celestiq-certified dealer will be selected by each owner to deliver their one-of-one Cadillac.
"Engaged clients and their Celestiq Certified Dealer of choice will be guided through a design consultation process by a Cadillac concierge, dedicated to assisting them with every aspect of their vehicle design journey," Grady Dias wrote. "As clients create their individualized Celestiq, they will have the opportunity to work with some of the world's most talented designers to ensure their vision is completely understood and executed with extreme precision."
Elaborating on the design process, Grady Dias says "the possibilities are endless," with each personalized Celestiq representing a "true reflection" of the owner's tastes. Cadillac is currently working on transforming a portion of its tech center campus into Cadillac House at Vanderbilt, where Celestiq clients will design their bespoke creations starting this summer. The facility is named after Cadillac designer Suzanne Vanderbilt, who first joined GM Design in 1955. The automaker says that the building should be ready by the end of this summer.
According to Cadillac, the Celestiq has drawn "extremely high" demand since its debut in 2022, and while the automaker hasn't provided any exact numbers yet, Cadillac chief engineer Tony Roma claimed that the first 18 months of production were already taken up by last December. Keep in mind that the brand is only capable of producing two vehicles per day, as the Celestiq will be hand-built at GM's Global Technical Center in Warren, Michigan. When production starts around December 2023, the Celestiq will be the first car from GM ever to be built at the site.
Do you think the Celestiq's bespoke theme can match the likes of Rolls-Royce?
Image Credits: Cadillac
