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Porsche has just bestowed upon its iconic crest badge a very light refresh, and while the changes are nearly microscopic, they contribute to a cleaner appearance overall. The brand's emblem has a ton of history behind it, which is why the changes are kept to a minimum, but the simpler details keep the logo with the times without embracing the oversimplification seen on recent iterations of the logos from Audi and Volkswagen.
While you'll have to squint to see the adjustments, eagle-eyed observers will note a more polished appearance to the badge. Porsche cleaned things up a bit by smoothing out the old knurled bronze, which lets details like the bucked horse and wide "PORSCHE" lettering pop out more. The "STUTTGART" wording, which is shoutout to the company's hometown, has returned to the center of the crest in more noticable black lettering. The black and red stripe patterns lose their knurling design too, though the red stripes gain a new honeycomb pattern.
It's worth noting that the new badge arrives just in time for Porsche's 75th anniversary. The storied crest has been worn by every Porsche model since its first introduction in 1952, and has gone through five major revisions since then. Prior to the crest, early Porsche models had simple lettering spelling out the brand's name.
The first attempt to create a new logo was made in 1951 with a competition held for German art students, but none of the entries were seen fit. It wasn't until early 1952 that the final crest design was sketched out by Franz Xaver Reimspieß, who had also created the Volkswagen logo in 1936. By the end of the 1950s, the crest was fully integrated into every new Porsche.
According to Porsche, fans should begin to look for the updated crest by the end of this year. Recent rumors claim that the next-generation Panamera coming later in 2023 will be the first model to wear the revised badge.
Are you a fan of the updated crest, or did you like the outgoing one better?
Image Credits: Porsche
Luxury
Jun 2, 2023
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Porsche Brings Small Revisions To Its Iconic Crest Badge
The latest iteration of the storied emblem will begin to appear on Porsche models in late 2023.
Porsche has just bestowed upon its iconic crest badge a very light refresh, and while the changes are nearly microscopic, they contribute to a cleaner appearance overall. The brand's emblem has a ton of history behind it, which is why the changes are kept to a minimum, but the simpler details keep the logo with the times without embracing the oversimplification seen on recent iterations of the logos from Audi and Volkswagen.
While you'll have to squint to see the adjustments, eagle-eyed observers will note a more polished appearance to the badge. Porsche cleaned things up a bit by smoothing out the old knurled bronze, which lets details like the bucked horse and wide "PORSCHE" lettering pop out more. The "STUTTGART" wording, which is shoutout to the company's hometown, has returned to the center of the crest in more noticable black lettering. The black and red stripe patterns lose their knurling design too, though the red stripes gain a new honeycomb pattern.
It's worth noting that the new badge arrives just in time for Porsche's 75th anniversary. The storied crest has been worn by every Porsche model since its first introduction in 1952, and has gone through five major revisions since then. Prior to the crest, early Porsche models had simple lettering spelling out the brand's name.
The first attempt to create a new logo was made in 1951 with a competition held for German art students, but none of the entries were seen fit. It wasn't until early 1952 that the final crest design was sketched out by Franz Xaver Reimspieß, who had also created the Volkswagen logo in 1936. By the end of the 1950s, the crest was fully integrated into every new Porsche.
According to Porsche, fans should begin to look for the updated crest by the end of this year. Recent rumors claim that the next-generation Panamera coming later in 2023 will be the first model to wear the revised badge.
Are you a fan of the updated crest, or did you like the outgoing one better?
Image Credits: Porsche
